7 Ways Landscapers Use Bulk Email Campaigns to Get More Bookings
TL;DR: Successful landscapers send seasonal campaigns to stay top-of-mind. Spring clean-up offers, summer maintenance reminders, autumn leaf removal, and winter referral campaigns. This guide includes real examples with response rates and copy-paste templates.
Why Email Marketing Works for Landscapers
Landscaping is seasonal. Your customers don't think about garden maintenance until spring arrives or leaves start falling. Email campaigns keep you top-of-mind when they're ready to book.
3-5x
Return on email marketing vs social media
18-22%
Average open rate for service businesses
2-4%
Typical booking conversion rate
Here are 7 proven email campaigns that landscaping businesses use to fill their calendars.
Campaign #1: Spring Garden Clean-Up Offer (March-April)
Campaign Goal:
Book spring clean-up jobs before your calendar fills. Target customers who used you last year but haven't booked yet.
Email Template:
Subject: Spring is here! Book your garden tidy for March
Hi {first_name},
Spring has arrived and gardens need their annual tidy-up.
We're booking spring clean-ups for {postcode} area in March.
Our spring package includes:
✓ Lawn renovation & fertilizer
✓ Hedge trimming
✓ Border weeding & mulching
✓ Debris removal
Book by March 15th: 15% off
Reply to this email or call 07XXX XXXXXX
Thanks,
[Your Business Name]
Results from real landscapers:
- • Sent to: 300 previous customers
- • Open rate: 24%
- • Bookings: 18 jobs (6% conversion)
- • Average job value: £250
- • Revenue: £4,500 from one email
Campaign #2: Monthly Lawn Maintenance Reminder (Summer)
Campaign Goal:
Keep monthly maintenance contracts active. Remind customers their lawn is due for cutting.
Email Template:
Subject: Your lawn is due for cutting this week
Hi {first_name},
Just a reminder that your monthly lawn maintenance is scheduled for this week.
We'll be in {postcode} on [Day] and will visit you as usual.
Any extra work needed? We're offering:
• Hedge trimming: £40
• Patio cleaning: £60
• Weed treatment: £30
Let us know by reply email if you'd like any extras.
See you soon,
[Your Business Name]
💡 Pro Tip:
35% of customers book "extras" when prompted via email. That's an additional £50-100 per visit.
Campaign #3: Autumn Leaf Removal (September-October)
Campaign Goal:
Seasonal service that all customers need. Perfect for one-time jobs from dormant clients.
Email Template:
Subject: Autumn is coming - book your leaf clearance now
Hi {first_name},
Autumn leaves will be falling soon. Don't let them kill your lawn!
We're offering autumn garden tidy packages:
• Leaf collection & removal
• Gutter clearing
• Lawn scarifying
• Winter prep
Book before October 15th: Free gutter clear with any package
Limited slots available in {postcode} area.
Call 07XXX XXXXXX or reply to book.
Thanks,
[Your Business Name]
Real Example - James, Manchester Landscaper:
"I sent this email to 450 customers (active + dormant). Got 32 bookings worth £6,200. The 'free gutter clear' bonus made a huge difference - people love freebies."
Campaign #4: Re-Engage Dormant Customers (Any Time)
Campaign Goal:
Win back customers who haven't used you in 6+ months. Low-pressure "We miss you" email.
Email Template:
Subject: We haven't seen you in a while - 20% off your next booking
Hi {first_name},
It's been a while since we looked after your garden. We'd love to work with you again!
Special offer: 20% off your next service
Whether it's a one-off tidy, regular maintenance, or a bigger project - we're here to help.
This offer is valid until [date] for {postcode} customers.
Just reply to this email or give us a call.
Hope to see you soon,
[Your Business Name]
✅ Do This:
Filter customers: "Last service 6+ months ago"
❌ Don't Do This:
Email customers who left negative reviews
Campaign #5: Winter Referral Program (December-January)
Campaign Goal:
Slow winter months? Get referrals from happy customers. Incentivize word-of-mouth marketing.
Email Template:
Subject: Refer a friend = Get £50 credit
Hi {first_name},
Thank you for being a valued customer!
Know someone who needs garden maintenance? We're offering:
Refer a friend → You both get £50 credit
How it works:
1. Forward this email to a friend/neighbor
2. They book any service worth £200+
3. You both get £50 off your next booking
Perfect for neighbors in {postcode} who need landscaping work.
Thanks for spreading the word,
[Your Business Name]
📊 Expected Results:
5-8% of customers will refer someone. If you email 200 people, expect 10-16 referrals = £2,000-3,000 winter revenue.
Campaign #6: Upsell Existing Clients (Year-Round)
Campaign Goal:
Sell premium services to happy maintenance customers. Higher profit margins on design/installation work.
Email Template:
Subject: Transform your garden with our design service
Hi {first_name},
We've been maintaining your garden for a while now. Ever thought about a complete redesign?
We now offer full landscaping services:
• Patio installation
• Decking
• Garden design & planning
• Water features
• Artificial grass
Free quote for existing customers
We're working on 3 projects in {postcode} this month. Would you like to see photos and get ideas?
Reply for a free no-obligation chat.
Best,
[Your Business Name]
Campaign #7: Google Review Request (After Job Completion)
Campaign Goal:
Build your online reputation. Send immediately after completing a job while customer is happy.
Email Template (Send 24 hours after job):
Subject: How did we do?
Hi {first_name},
Thanks for choosing us for your garden work!
If you're happy with the results, would you mind leaving us a quick Google review?
It only takes 30 seconds and really helps us grow our business.
[Link to Google Review Page]
If anything wasn't perfect, please reply and let us know - we'll make it right.
Thanks again,
[Your Business Name]
Tip: 15-20% of customers will leave a review when asked. 100 jobs per year = 15-20 new Google reviews = better local SEO rankings.
Sending Bulk Campaigns: The Technical Side
You've got great email templates. Now how do you send them to 500 customers at once?
Filter Your Audience
Example: "Show me customers in M20-M22 postcodes who haven't booked in 3+ months"
Choose Your Template
Use variables like {first_name}, {postcode}, {last_service_date}
Send Bulk Campaign
One click sends personalized emails to 500 customers. Track opens and responses.
Don't use your personal Gmail for bulk emails!
Gmail/Outlook will mark you as spam if you send 100+ emails at once. Use proper contact management software with built-in email campaigns.
Conclusion: Email Marketing = Consistent Bookings
Successful landscapers don't wait for customers to call. They send:
- Seasonal offers (spring clean-up, autumn leaves, winter referrals)
- Maintenance reminders to existing clients
- Re-engagement campaigns for dormant customers
- Upsell opportunities for premium services
- Review requests to build reputation
One well-timed email to 300 customers can generate £3,000-5,000 in bookings. That's the power of bulk campaigns.
